NEW MUSIC: Flavour, KCee, Chidinma, Sound Sultan, Professor - Sweet Like Shuga

* "Sweet Like Shuga" - the title track from the
upcoming MTV Base/MTV Staying
Alive drama Shuga(Season 3) - has been
released! The full track, featuring Flavour,
Kcee, Chidinma, Sound
Sultan and Professor and produced
by Del’bwill be available
on www.mtvbase.com and key radio outlets
from Friday 15 November. The up-beat Afro-Pop
track will be available for download free of
charge
on www.MTVBase.com, www.shuga.tv, Iroking,
Spinlet and iTunes from 25 November. “Sweet
Like Shuga” is about the temptations faced by
young people and echoes some of the key
storylines in the Shuga TV series, which finds its
key cast members engaging in a whole range of
risky behaviours from multiple sexual partners to
unprotected sex, teenage pregnancy, gender
based violence and failing to disclose their HIV
status. MTV Base has commissioned
celebrated Nigerian music video
director Clarence Peters to create the music
video for “Sweet Like Shuga”, which will
premiere exclusively on Spanking
New on MTV Base(DStv Channel 322) in
November 2013. Shuga is an award winning
sex and relationships drama and multimedia
campaign designed to combat a lack of
awareness and misinformation about HIV, sexual
responsibility and teen pregnancy among
Nigerian youth, the award winning TV series and
multimedia campaign is produced by MTV
Base and the MTV Staying Alive
Foundation in collaboration with NACA,
the Bill & Melinda Gates
Foundation and UNFPA (United Nations
Population Fund). PEPFAR (The US President’s
Emergency Plan for AIDS Relief) has also
expressed a commitment to join forces with the
campaign. Fusing sexual health messaging with
gripping storylines, Shuga aims to raise
awareness about HIV prevention and teen
pregnancy in Nigeria, as well as other public
health issues affecting young people including:
living with HIV; disclosing your status; getting
tested; condom use; gender based violence;
gender equality; women’s empowerment; family
planning; transactional sex; multiple concurrent
partners; stigma and discrimination of people
living with HIV; and parent/child
communication. Shuga stars Maria
Okanrende, Tiwa Savage, Okezie Morro,
Chris Attoh, Ikubese Emmanuel Ifeanyi,
Nick Mutuma, Dorcas Shola Fapson,
Leonora Okine, Sharon Ezeamaka, Timini
Egbuson, Kachi Nnochiri, Olumide Oworu,
Ugbeye Owumi Sani Mu’azu, Bikiya
Graham-Douglas, KC Ejelonu, Efa Iwara,
Silo Emem Bankole and Charles Ukpong.
BET Award winner Ice Prince and “Kukere”
star Iyanya are both playing cameo roles
in Shuga, as is MTV VJ Ehis Okoeguale.
Shuga will kick off with a double-episode MTV
Base (DStv Channel 322) on Sunday 1
December 2013 (World AIDS Day) at 21:00 CAT;
double episodes will air every following
Sunday. Shuga will subsequently air
on MTV (DStv channel 130) and multiple TV and
digital platforms around the world. To register
your views on Shuga; please go
to www.Shuga.TV, like Shuga onwww.facebook.com/
MTVShuga, or follow Shuga on
Twitter @MTVShuga. To join the conversation
about Shuga please use the
hashtag #ShugaNaija."

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